Here is how the six flavors fared in my test, ranked from least desirable to most. This is absolutely going to disrupt the sports drink industry.” The individual scores were then compiled, and a composite score, out of 50, was given. Each criterion was set to a scale of 10, with 10 being, “You’re right, Kobe. I had a set of subjective criteria for the taste testing: aroma, taste at both refrigerated and room temperatures immediately after physical activity, and taste at refrigerated and room temperatures as meal accompaniment. Like the sports drink industry itself, I followed a (pseudo) scientific method to reach my conclusions. I bought all six available flavors and conducted a taste test. Your product might be a game-changer, but you don’t want to weird people out before they trust the product.ĭo they taste good? I thought you’d never ask. It’s strange that the company would want to get rid of such interesting flavors, but it kind of makes sense. When the product first came out in 2011, it actually had weirder flavors like Raspberry Blueberry Goji and Orange Mango Black & Green Tea. What flavors are available? BodyArmor currently has six flavors: Fruit Punch, Orange Mango, Mixed Berry, Tropical Citrus, Grape, and Strawberry Banana. There are worse ways to spend an estimated $5 million, if you have that kind of money lying around. BodyArmor seems poised for growth in the coming years, especially now with Kobe’s involvement. He’s working with a cofounder of Vitamin Water, which Coca-Cola bought for $4.1 billion. It’s not that discernible.ĭid Kobe make the right decision by investing millions of dollars in BodyArmor? I think so. It doesn’t play a role in the drink flavor, or in the aftertaste. In this case, having more might not actually be an upgrade. Second, one of the main electrolyte sources is magnesium oxide, which is cheaper and contains a lot more elemental magnesium than other magnesium compounds, but isn’t absorbed well in the body. For one, low sodium content isn’t necessarily the best thing for a sports drink. That sounds great! Should I take their word for it? Sure, but, as you’d expect, there are embellishments made for the sake of marketing. What makes it special? BodyArmor has several claims: It’s low-sodium, contains 10 percent coconut water, and has 2.5 times more electrolytes than the leading sports drinks, with natural flavors. Why is this drink called BodyArmor? Great question. Here’s a quick primer on BodyArmor, in Q&A format: Naturally, the day after the announcement, I ran over to the liquor store and bought as many bottles as I could hold. Last week, Kobe Bryant took his first baby step into entrepreneurship by announcing his investment in BodyArmor, a relatively new sports drink company that has already built up an impressive stable of athlete endorsers in LeSean McCoy, Rob Gronkowski, Andrew Luck, Mike Trout, Buster Posey, James Harden, and Kevin Love.
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